Kryva.ai

How Kryva thinks

Kryva doesn't just automate outbound.

It understands the business behind the outbound — then decides which accounts, which people and which message, and acts on it.

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01 — Business intelligence

Teach Kryva your business.

Kryva builds an AI-enriched Company Knowledge Base from research on your business. You correct it and add what AI research can't discover — and the agent reasons and writes from it.
  • Products, positioning and customer information
  • ICP and AOP
  • Your sales methodology
  • Anything your team knows that the web doesn't

Knowledge Base · sample

AI-enriched

Mid-market logistics, 3 product lines

Added by you

We win when ops teams already use HubSpot

Corrected by you

ICP: 50–500 employees, not enterprise

02 — Competitive intelligence

Give Kryva your competitive playbook.

Battlecards are fully editable and customer-controlled. Kryva uses your approved competitive intelligence instead of improvising.
  • When a competitor is mentioned
  • When a competitive objection comes up
  • When positioning needs to adapt to the account

Reply · sample

"We already use another tool for this."

↳ Checks that competitor's battlecard → your positioning → category fallback

Response drafted from your approved card. No invented claims.

03 — Proof intelligence

Use the right proof at the right time.

Case studies are editable and available to the agent. Kryva picks the proof point that fits each account and persona — in outreach and in meeting preparation.
  • Industry
  • Company situation
  • Persona
  • Business problem
  • Competitive context

Case study match · sample

Account: logistics, scaling sales team

Persona: VP Sales

Selected proof

Your logistics case study — same segment, same problem

04 — Account intelligence

Accounts that fit, with the reasoning shown.

Kryva researches each company and scores it against your ICP. Hard disqualifiers come first, then a weighted 0–100 fit score with a written reason for each factor.
  • Company research and business context
  • Technology and firmographics
  • Public signals
  • Tiers A, B and C — cut-offs yours to change

Fictional accounts

Northwind Logistics

Stack match, hiring SDRs, right size

A · 91

Brightleaf Foods

Right size, no clear trigger

B · 64

Kestrel Labs

Outside target segment

C · 38

05 — Intent intelligence

Tell Kryva what "intent" means to you.

You define the signals that matter to your business. Kryva looks for them through web research and external enrichment providers.
  • Funding, hiring and job changes
  • Leadership and technology changes
  • Market expansion
  • Your own custom signals
FundingHiringJob changesLeadership changesTechnologyMarket expansion+ Custom signal

06 — Persona intelligence

Kryva decides who to reach first.

Finding contacts is easy. Knowing who to approach first is the hard part. Kryva discovers the personas at each account and prioritises them using account context, ICP fit, persona relevance, business situation and intent.

1

Primary persona

The buyer to approach first

2

Secondary persona

Who to bring in next

3

Escalation persona

Who to go to if the conversation stalls

07 — Campaign flexibility

Start however suits you.

Kryva doesn't depend on a proprietary database. Bring your targets in the way that's easiest, then start a campaign.
  • Describe your ICP in plain language
  • Upload a CSV
  • Use account and contact data you already have
“B2B SaaS, 50–200 people, hiring sales”
accounts.csv
Existing HubSpot records

08 — External data

Fresh intelligence. No stale proprietary database.

Kryva connects to external enrichment and research sources and retrieves current information when it's needed, rather than relying on a static database that ages. No data source is perfect — which is why every personalised line must cite where it came from.
  • Retrieved when needed, not months old
  • Sources cited in every draft
Web researchEnrichment providersCompany websitesPublic signals

09 — Autonomous engagement

From research to booked meeting.

Kryva researches, personalises, writes, follows up, handles replies and objections, and books the meeting. Replies are sorted into seven intents; by default only meeting confirmations and declines skip your review.
  • Grounded drafts — no source, no sentence
  • Follow-ups and objection handling
  • Meeting booking with confirm or reschedule
InterestedMeeting bookedQuestionObjectionRescheduleNot readyNot interested

10 — The HubSpot loop

Starts in HubSpot. Ends in HubSpot.

Your CRM doesn't just store the activity. It powers the revenue loop. See the full HubSpot integration.

HubSpot
Kryva
Research
Engage
Meeting
HubSpot

Contacts

Created or updated

Companies

Created or updated

Activities

Outbound activity logged

CRM context

Kept current for your team

Getting started

Live in 3 to 5 days.

01

You bring

Your ICP, positioning, case studies and a connected HubSpot account.

02

We set up

ICP scoring, knowledge base, battle cards and case-study matching.

03

Then

The campaign kicks off. Meetings or replies by month two means it's working.

3-month pilot

Kryva doesn't just execute outbound. It makes revenue decisions and executes them.

We run Kryva on your real target accounts — you judge us on meetings.

Book a demoSee pricing