AI SDR, explained
What an AI SDR is, how it works, and why most of them get it wrong.
An AI SDR finds accounts, researches them, writes the outreach and books the meetings — the full top-of-funnel job of a sales development rep. Here's how the category actually works, and how Kryva does it for founder-led B2B teams.
The category
How an AI SDR works, step by step.
Find
Accounts are scored against your ICP with hard disqualifiers first. Bad fits never make the list — volume is not the goal.
Research
Surviving accounts get enriched: company data, the right personas, intent signals like hiring, funding and posts.
Write
Drafts are grounded in that research. In Kryva, a sentence without a source in the research packet is rejected and regenerated.
Send & book
Emails go out, replies get classified by intent, and meetings land in your calendar and CRM — with your approval before anything sends.
Where Kryva fits
An AI SDR for founder-led B2B teams.
Most AI SDRs are built for volume teams with a revops function to clean up after them. Kryva is built for teams where the founder or CRO is still close to every deal — and a sloppy email costs a relationship, not just a lead.
Every decision is visible
Fit scores come with written reasoning. Drafts cite their sources. You can argue with anything Kryva does — because it shows its work.
You approve before it sends
Research runs land in an approval queue. Clear one draft or a visible batch in a click. Nothing sends that you haven't seen, unless you choose full auto.
It lives in HubSpot
Contacts, replies, meetings and outcomes write back to HubSpot automatically. No second source of truth, no CSV exports.
What you get
The full SDR workload, without the hire.
- ICP scoring with tiers and written rationale for every account
- Company and persona enrichment before anything is drafted
- Grounded email drafts — no source, no sentence
- Compliance gate and approval queue before any send
- Reply classification across seven intents, with drafted responses
- Meeting confirmations and declines handled automatically
- Battle cards so competitor mentions never get an improvised answer
- Everything logged to HubSpot — searchable, auditable, yours
FAQ
Questions buyers ask about AI SDRs.
What is an AI SDR?
An AI SDR is software that does the job of a sales development rep: it finds accounts that fit your ICP, researches each one, writes personalized outreach, sends it, handles replies and books meetings. The good ones show their work — sources, reasoning and drafts — instead of asking you to trust a black box.
How does an AI SDR work?
Four steps. First, it scores accounts against your ICP and throws out bad fits. Second, it enriches the survivors — company data, the right people, intent signals. Third, it drafts emails grounded in that research. Fourth, it sends, classifies replies and books meetings into your calendar and CRM. Kryva adds a compliance gate and a human approval step between drafting and sending.
Will an AI SDR replace my sales team?
It replaces the toil, not the judgment. Founders and small teams use an AI SDR to run outbound they had no time for at all. Larger teams use it so human reps spend their day on conversations instead of list-building and first drafts. You still approve what goes out and own every real conversation.
How do I automate SDR workflows with AI without torching my domain?
Three non-negotiables: hard disqualifiers before anything is sent, drafts that cite real sources (no invented personalization), and sending limits with proper warmup. Kryva enforces all three — a draft that references something not in the research packet is rejected and regenerated automatically.
What should I look for when comparing AI SDR tools?
Ask four questions: Can I see why each account was picked? Can I review drafts before they send? Does it write everything back to my CRM? What happens when the AI isn't confident? Tools that answer all four clearly are safe to pilot. Tools that dodge them will burn your domain and your brand.
How is Kryva different from other AI SDRs?
Kryva is built for founder-led B2B teams that can't afford a sloppy send. Every account shows its fit score and reasoning, every draft cites its sources, nothing sends without your approval unless you say so, and everything lands in HubSpot. You get the leverage of an SDR team with the control of doing it yourself.
3-month pilot
See what an AI SDR does on your own ICP.
We run Kryva on your real target accounts — you judge us on meetings.