Compare
AI SDRs automate outbound. Kryva understands revenue.
Kryva is built to understand the business behind the sale, decide who matters, understand why now, engage intelligently and prepare the team for the meeting.
Capabilities, not claims
Three ways to run outbound.
Traditional stack: Apollo + enrichment + email automation + LinkedIn + ChatGPT + CRM + a salesperson. AI SDR: automates significant portions of prospecting and outbound execution. Kryva: an autonomous B2B revenue agent.
| Capability | Traditional outbound stack | AI SDR (category) | Kryva |
|---|---|---|---|
| Business understanding | Lives in the salesperson's head | Varies by tool | Company Knowledge Base used in every decision |
| Customer-editable Knowledge Base | Docs and prompts kept by hand | Varies by tool | AI-enriched, edited and extended by you |
| Battlecards | Separate docs, applied manually | Varies by tool | Editable; used when competitors come up |
| Case studies | Picked manually by the rep | Varies by tool | Editable; matched to account and persona |
| ICP / AOP | Filters in a data tool | ICP settings | Describe it, upload a CSV, or use existing data |
| Account intelligence | Manual research plus ChatGPT | Automated research | Research, firmographics, technology, public signals |
| Persona prioritization | Rep decides | Varies by tool | Primary, secondary and escalation persona |
| Intent signals | Separate tool or manual | Commonly included | Signals you define: funding, hiring, job changes and more |
| External enrichment | Separate enrichment tool | Varies by tool | Connects to external research and enrichment providers |
| Proprietary database dependency | Usually tied to a data vendor | Varies by tool | No proprietary prospect database required |
| Personalized outreach | Templates plus manual edits | Automated | Grounded in sources — no source, no sentence |
| DISC communication | Rep's judgement | Varies by tool | Adapts tone; neutral when not confident |
| Meeting preparation | Rep prepares | Varies by tool | Structured meeting track for the salesperson |
| Deliverability guardrails | Email tool settings | Commonly included | Warm-up, spam auditing and spam-risk scoring |
| User-defined spam threshold | Not part of the stack | Varies by tool | You set the score; drafts above it are rewritten |
| Reply handling | Rep reads and replies | Automated | Sorted by intent, approval by default |
| HubSpot synchronization | Manual logging or sync tool | Varies by tool | Contacts, companies and activity kept in HubSpot |
| Autonomous execution | None — people run each step | Large parts of prospecting and outreach | Understand, decide, engage, convert — with guardrails |
"Varies by tool" means capabilities differ across AI SDR products — check each vendor for specifics.
Kryva vs AiSDR
Kryva vs AiSDR, point by point.
| Kryva | AiSDR | |
|---|---|---|
| Positioning | Autonomous B2B revenue agent | AI SDR |
| Grounding | Every draft checked against its research packet; unsupported drafts rejected | Messages backed by research on posts, news and jobs |
| Replies | Seven intents, human approval by default | AI handles objections, qualifies, then books |
| CRM | HubSpot native | HubSpot and Salesforce |
| Data | External research and enrichment, your defined intent signals | Live web search for buying signals |
| Business knowledge | Editable Knowledge Base, battlecards and case studies | See AiSDR's site for current details |
| Meeting preparation | DISC-informed meeting track | See AiSDR's site for current details |
AiSDR details come from AiSDR's public homepage, checked 2 October 2026. Where we couldn't verify a capability, we point to their site rather than guess.
Side by side
Kryva next to AiSDR, Artisan and Tapistro.
| Kryva | AiSDR | Artisan | Tapistro | |
|---|---|---|---|---|
| Draft grounding | Every draft checked against its research packet. Unsupported drafts rejected and regenerated. | Messages backed by research on posts, news and jobs. | Personalised messages, with variants tested automatically. | Context-aware content. Signals carry source and timestamp. |
| Replies | Seven intents. Human approval by default, configurable. | AI handles objections, qualifies, then books. | Approval mode, or Ava sends. | Human approval on content. Escalation rules. |
| CRM | HubSpot native. | HubSpot and Salesforce. | Salesforce and HubSpot. | Salesforce, HubSpot, warehouse. |
| Data | ICP and persona enrichment, intent signals. | Live web search for buying signals. | 250M+ contact database. | Waterfall enrichment, 22+ sources, multi-source intent. |
| Compliance | Two-layer pre-send gate. | Trust Center. | SOC 2 Type II, GDPR, SSO. | GDPR and CCPA aware, trust center. |
| Starting price | $600 a month, 3-month pilot. Free 10-company trial. | $900 a month, billed quarterly. | See their pricing page. | See their site. |
Competitor details come from each vendor's public homepage, checked 2 October 2026.
Honest guidance
Pick them if this is you.
Artisan
You want a built-in contact database and recognised security certifications on day one.
AiSDR
You want a mature self-serve product with a long list of published case studies.
Tapistro
You need to unify many intent sources and build branching multi-channel journeys.
Kryva
You live in HubSpot, you're wary of AI making things up, and you want to approve what it says.
3-month pilot
See Kryva run on your own ICP.
We run Kryva on your real target accounts — you judge us on meetings.